Is the SIM family of drivers the shape of things to come? ONPAR provides all the key details about the new TaylorMade SIM drivers, fairway woods and rescues for 2020.
Taylormade’s new driver line-up of SIM Metalwoods looks unlike anything we have seen from the brand before, utilising aerodynamic shaping and unconventional geometry to take performance to the next level of speed and forgiveness.
SIM stands for Shape in Motion and it gets its name from the asymmetric sole design said to reduce aerodynamic drag in the last three feet of the downswing to maximise clubhead speed where it is needed most – just prior to impact.
Known as the speed generation zone, this is where the most meaningful increase of clubhead speed occurs. At the Tour level, players commonly accelerate from 90mph to 120mph in that moment of truth. SIM Metalwoods are engineered to improve aerodynamics, and thus clubhead speed, through this critical phase of the golf swing.
There are three new SIM models – SIM, SIM Max and SIM Max D, all Sim Metalwoods feature a raised crown and sole to reduce drag and improve airflow throughout the swing.
While raising the crown and sole improves aerodynamics, it typically comes with a trade-off in the form of higher CG projection. However, the SIM Metalwoods family of drivers counteract that with the Inertia Generator positioned low and back with a heavy steel weight at the rear of the club. This design element moves the CG projection very low, optimising launch conditions and increasing MOI – providing additional forgiveness for the golfer.
During aerodynamic testing, TaylorMade discovered the need to rotate the Inertia Generator to match the direction of airflow within the speed generation zone. The result is air that moves smoothly across the sole on the downswing and enhanced clubhead speeds in company tests.
To put it simply, TaylorMade has designed a driver with no tradeoffs. SIM Metalwoods are fast, forgiving, promotes favourable launch conditions and has one of the hottest faces in golf.
“The history of driver design has been about prioritising trade-offs. You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology, we’ve developed a new shape that optimises performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.Tomo Bystedt, TaylorMade’s Senior Director of Product Creation
An Evolution of Materials
TaylorMade’s journey to SIM began with the lightweight carbon composite technology the company has developed over the course of the last 15 years. The fifth-generation carbon composite material, which was refined throughout the lifespan of the popular M series, was the key to unlocking a series of new geometric opportunities for TaylorMade engineers.
By using carbon materials to construct the crown and sole panelling of SIM, SIM Max and SIM Max•D, designers saved a considerable amount of weight, which was then redeployed into the flagship design feature of SIM drivers – the heavy Inertia Generator that’s positioned low and back in the club.
New for 2020 is an ultra-lightweight chromium carbon crown with a chalk-white top-line that creates contrast with the black clubface to help frame the ball at address and improve alignment.
The Speed Injected Twist Face from the M5 and M6 returns on the SIM drivers, but it is now progressive by loft for even more precise performance. There are three key features that allows this to occur.
- Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT)
- Variable amounts of injected resin based on testing of the face
- A proprietary algorithm to tune each head
Availability and Pricing
The TaylorMade SIM, SIM Max and SIM Max D drivers will go on sale February 7th.
SIM RRP £479 in 8°, 9° and 10.5° lofts. Stock shaft offerings include the Mitsubishi Diamana S Limited 60 and Project X’s HZRDUS Smoke Green 70.
SIM Max RRP £449 in 9°, 10.5° and 12° lofts with stock shaft offerings include Fujikura Ventus Blue 6 and Ventus Red 5
SIM Max•D RRP £449 in 9°, 10.5° and 12° lofts with stock shaft offering UST Mamiya Helium.
The women’s shaft the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
Joining the drivers are the SIM, SIM Max and SIM Max D fairway woods. Advanced shaping combines with a V Steel™ sole to improve turf interaction and playability from various lies. A more rounded leading edge improves the club’s initial contact with the turf, while the V Steel sole further raises heel and toe sections of the sole away from the ground and improves versatility.
Matching the aesthetics of the SIM driver family, the chromium carbon crown and contrasting chalk white colour help frame the ball at address and improve alignment.
The larger 185cc SIM max steel fairway woods feature a C300 face material and is designed for higher launch and peak trajectories, with extremely long distance and improved playability.
Finally, the oversized 190cc SIM Max D fairway has been optimised for forgiveness and golfers seeking a draw-bias design. Like SIM drivers, the fairway woods feature progressive head sizes to provide greater forgiveness to the players who need it the most.
Twist Face® technology has been carried into each fairway wood with the exact geometry being slightly different to the drivers, down to their unique mass properties and impact location patterns. The Speed Pocket has also been engineered to provide increased ball speed to the entire face while improving forgiveness on low-face impacts.
Availability and Pricing
SIM, SIM Max and SIM Max•D Fairways go on sale February 7, 2020.
SIM RRP £369 in Rocket 3/14°, 3/15° and 5/19° lofts with the Mitsubishi Diamana FW Limited 75 stock shaft.
SIM Max and Max•D RRP £269
SIM Max will be offered in lofts of Rocket 3/14°, 3/15°, 5/18°, 7/21° and 9/24°. Shaft offerings include Fujikura Ventus Blue FW 5 (R and A flexes) and Ventus Blue FW 6 (S and X flexes).
SIM Max•D will be offered in lofts of 3/16°, 5/19° and 7/22°. UST Mamiya’s Helium FW.
Women’s offerings for SIM Max and SIM Max•D fairways include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).
SIM MAX RESCUE
TaylorMade has incorporated V Steel technology into a hybrid for the first time in the company’s history with SIM Max Rescue. The clubhead is engineered to deliver improved turf interaction and reduced friction when playing from various lies. A reshaped leading edge works in conjunction with V Steel to further improve playability and strike conditions.
Availability and Pricing
SIM Max Rescue RRP £229 in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. Fujikura Ventus Blue stock shaft, with numerous custom shaft options available at no additional cost. It comes stock with the Lamkin’s Crossline 360 grip (47g). Women’s offerings include the Aldila NV Ladies 45 shaft and the Lamkin Ladies Sonar grip (38g).